Curse of Paid Backlinks: The Link-building Road You Should Never Take


When the sun sets down and the werewolf starts howling, there are five topics that digital marketers never talk about at midnight.

  1. Their miserable lives
  2. Nightmares of 404s
  3. The curse of paid backlinks.
  4. Steve isn’t coming back
  5. And their inability to count bullet points properly.

Curse of Paid Backlinks: The Ancient Tale of Steve

But who is this Steve that ain’t coming back? What is this curse of paid backlinks that they want you to stay away from?

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Originally published at on July 8, 2021.



Pooja Agnihotri

Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.