Should You Hire a Digital Marketing Agency or Build an In-House Marketing Team?

1. Focus and Direction

When you hire a digital marketing agency to take care of your marketing needs, it helps you focus on the areas of your business that you enjoy doing the most.

2. Quality Marketing and Advertising

Digital marketing is not a one-man job. It is huge teamwork consisting of many departments with each having their own expertise. There are marketing managers, content writers, web developers, social media specialists, SEO experts, graphic designers, and data analysts.

3. Creativity

Creativity is that secret weapon that can help you attract the right customers on less budget. It improves your advertising ROI as it appeals to your audience’s core sentiments, building instant connection and trust.

4. ROI

Hiring a digital marketing agency is actually cost-efficient.

5. An Outsider’s Perspective

Many business owners fail to see the weaknesses in their own businesses. But when you decide to work with a digital marketing agency, you get an outsider’s view that is not biased or influenced.

6. Easy Scalability

Let us say that you have an in-house marketing team and suddenly your business starts to grow. Now, it’s time for you to start the expansion process on very short notice. You’ll be hiring people, assessing their competence and talents, and more.

7. Talent Recruitment

If you decide to build an in-house marketing team, then you will have to start recruiting talent. But recruitment is a long, and time-consuming process.

8. Employee Turnover

Let’s assume that your marketing head decides to leave the company. In such a case, your marketing team will find themselves directionless.

9. Training, Insurance, and Other Costs

You might think that an in-house team will be less expensive than hiring a digital marketing agency. However, an in-house marketing team needs a training budget.

10. Employee Time off

At the end of the day, employees are humans. They take breaks, go on vacation and take time off to recharge and replenish themselves.

11. Software and Tools

Building an in-house team also implies that you will be required to purchase various marketing tools, plugins, software, and more.

12. Diverse Skills

A digital marketing agency specializes in various skills. They have expertise in graphic designing, content creation, SEO, online PR and reputation, data research and analysis, copywriting, social media advertising, and more.

13. Brand Familiarity

Your in-house works closely with your brand as they have been a part of your brand longer than a marketing agency.

14. Control

With a digital marketing agency, you need to relinquish control and let them work their way.

Key Lessons



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Pooja Agnihotri

Pooja Agnihotri


Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.