What is Coca-Cola’s ‘Aha’ Advertising Campaign?

Coca-Cola’s ‘Aha’ is making an extensive advertising debut with its new ad campaign. Launched nearly a year and a half ago, Aha will now be entering the advertising world with its first full-fledged campaign.

The campaign “Can I Get An Aha” is featuring a fun conversation between the stars Colton Dunn and Lauren Lapkus. The Aha elements that are included in the ad campaign deliver the brand message in a fun creative way.

These elements include words like t’aha’co, f’aha’mished, P’aha’rdon, and more. While the Sparkling Water brand has previously come up with billboards and print ads, this ad campaign is its first venture into 360-degree advertising.

Coca-cola had temporarily paused its marketing and advertising efforts in 2020 to ensure financial stability under this portfolio. However, they have now decided that the timing is perfect and are moving ahead with this new ‘Aha’dvertising campaign.

When advertising, a brand has to keep three things in mind. Right message, Right audience, and Right time. When you release your advertisement at the correct time, you will be able to be better heard, seen, and loved.

Coca-Cola understands that and is now on with its mega advertising execution.

--

--

Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Pooja Agnihotri

Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.