Is Snapchat Spotlight the Next Big Thing in Snapchat Advertising?

Pooja Agnihotri
2 min readMar 16, 2022

Snapchat launched a new feature to showcase viral posts, named Spotlight, similar to Tik Tok. This gives advertisers a fresh element for Snapchat advertising.

They have also said that they would pay $1 million a day to top-performing posts. #Spotlight is going to be more of video content from users that are meme-like and hilarious.

Snapchat has adopted this technique in bringing forward “Spotlight” where users get paid for their content even if they don’t have a huge number of subscribers.

Adding a fresh element now and then will always keep users and the audience hooked to it! This is new in the market and is all set to rule. Keeping the customers and competitors in mind brings innovations that set you apart in the market.

Even though Instagram Reels is now highly popular among people for short videos, #Snapchat aims to allow individuals to use their creative tools by keeping people in its app to avoid monetization fraud.

This gives brands a new arena to explore. Snapchat advertising is already popular. With the advent of the spotlight, it will be worth seeing how brands will utilize it.

Brands need to keep bringing newness to their products and services and should be able to keep the eyes of their customers always on their brand. When audiences have already shown love to your brands then why not bring in elements that keep them excited as well as raise the stakes of competition.

So, what do you think, is Spotlight going to be the new favorite of advertisers?

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Pooja Agnihotri

Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.