What Makes First Vet’s Advertisement So Creative and Innovative?

Pooja Agnihotri
2 min readJan 17, 2022

With creative and innovative advertising, you can win attention, love, and customers. Innovative advertisements not only set a new base for your brand image but also help you relate to your customers on a deeper level.

That’s what the digital veterinarian brand FirstVet proved with its unique advertisement.

What Makes First Vet’s Advertisement So Creative and Innovative?

In a unique campaign, they posted their ads everywhere and covered them with a fragrance that attracted dogs.

This smelly ad gained widespread attention. The dogs were automatically attracted to those Ads. Naturally, in turn, their human parents saw those adverts and obviously, it remained in the back of their minds.

This innovative advertisement opened horizons for the digital vet brand to gain attention. And how did they do it? They did it through their pet babies and brought customers to their brand.

When the dogs smelled the scent spread on those flyers, they got attracted to it. This pulled their parents towards the advertisement too and the rest is history.

FirstVet: Smelly Ads Campaign

Naturally, not just the dogs but the dog parents found these ads incredibly unique and also relatable at the same time. It was unusually creative, appealing, and attention-grabbing.

This way, the digital vet brand didn’t only make itself seen, it made itself heard and loved at the same time.

How Will Creative and Innovating Advertising Make Your Brand Shine?

This is how creative and innovative advertising works wonders for a brand. When you have an idea that stands out, the execution of it should be such that it garners a unique experience for the audience.

Because at the end of the day, it’s about creating a user experience. isn’t it? What are the other brands you think, win at innovation? Are there any which stood out to you? Or are you willing to become that brand?



Pooja Agnihotri

Experienced marketer and a published book author, Pooja Agnihotri, is on a mission to save businesses from themselves.