In November 2020, Twitter launched floating tweets that disappear within 24 hours. They are called “Fleets” and are similar to the stories feature that is becoming immensely popular on other social media channels. In today’s Twitter fleets tell us to keep up with changing trends.
What Led to the Invention of Twitter Fleets?
They came out with this concept as people were facing a lot of difficulties tweeting their opinions on such a big platform. These disappearing tweets or fleets, allow people to express their personal opinions, ideas, and feelings more easily.
Customer needs are dynamic. Brands need to concentrate on the happiness and experience of the customers as they want to constantly pursue brands that deliver on the promise.
Twitter did the same thing by addressing customer concerns and working on safety issues for them.
Keeping up with Changing Trends with Brand Innovation
Bringing innovative concepts into your brand is essential. Twitter has always been at the forefront in realizing the potential variables that can bring innovations in their service and organizations.
Therefore, this helps in keeping your brand stay ahead of the competition. They also come up with a live audio feature called ‘Spaces’ soon.
This function will allow users to talk publicly and in group conversations. Being involved with the current trends helps in becoming a brand that is adaptable, dynamic, and informed can sound stressful.
But it is essential to have rivals and keep up with your competition. As it’s through them that you can get new ideas and insights, and also learn how to stand out and develop your brand gradually.